Can Social Media Really Minimize Health Care Costs?

It’s no surprise that more and more people are using social media every day. But how can social media have a positive impact on a person’s health and wellbeing? According to a recent survey conducted by incentaHEALTH about mobile and social media use in wellness, 9 out of 10 people surveyed admitted to using some form of social media and more than half of the people surveyed were using some form of smartphone with Internet access.

It’s easy to see that when people have constant access to social media they are more likely to use it to share information. At incentaHEALTH, we’ve found that people participating in our corporate wellness programs often use social media to motivate themselves and their coworkers. It’s not uncommon for participants to post images or updates on Facebook chronicling their wellness journey.   And tools like our “Brag to Facebook” feature make it as easy as clicking a button on the Visual Progress Report to instantly share your latest success directly with your Facebook community.

Choosing to share your wellness goals with your peers creates a form of social accountability. This means that participants are more likely to stick to their commitment because they are making a public pledge to friends and family. The accountability created by social media has been a positive motivating force for thousands of corporate wellness participants.  Here’s a sample of what it looks like in action.

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Anything with the power to motivate and improve wellness results, like social media, is certainly an asset to minimize health care costs. Having a happy healthy staff means greater productivity and lower health care spending. For more information about the incentaHEALTH Mobile and Social Media in Wellness survey, please contact us at [email protected].  We are ready to show you how to harness the power of social media and wellness to help your business minimize health care costs today!

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